Half TikTok Users Eager to Tap Ads to Discover Products

TikTok now is about ecommerce as much as it is about entertainment. It constantly offers businesses something new, like new generalized stats or detailed personalized insight tools. The recent insights by TikTok reveal some interesting and useful stats about its users’ inclinations. For example, more of them are ready to discover new products from ads than one might think.

It may come as a surprise to those who only see online advertisement as some distraction. But the insights show that social shoppers are twice more often ready to make purchase online than those who prefer traditional retail. Also, these are 20% more likely to make a purchase right away. They are also more prone to impulsive purchase, 30% readier to buy some stuff just because it makes them feel better.

As for reasons to make purchases online, 41% of online shoppers appreciate the speed of ecommerce, and 30% are in it for convenience. TikTok is strong at both of these disciplines, so it has a potential to expand its presence in the ecommerce industry. And so it does, according to the figures the insight provides.

The power of TikTok lies within its aforementioned entertaining potential. It’s the power of entertainment that keeps users attached and involved. More than that: it adds credibility to ads that appear on TikTok, so users are 51% likelier to discover new products from ads, instead of dismissing them as a necessary evil. The percentage of those likely to watch a live stream to discover a product reaches the stunning 87%! Hashtags, if they’re trending, are interesting for 76% more users than on other social media.

Have you ever made purchases on TikTok? Were you motivated directly by ads, hashtags, or other representations? What do you think about advertising and commerce on TikTok in general? Share your thoughts with us in the comments section!