LinkedIn Introduces New Profile Video Tools and Adds Features for Creators

LinkedIn doesn’t stand still and continues to develop new features for creators and improve its analytics. The company has recently made an announcement about a range of new tools that will surely be useful to all users of the platform.

One of the first changes that LinkedIn will be able to notice is analytics. Creators will now have access to more profound overviews of how the content on the platform is performing. What is more, users will be able to see additional analytics on posts, which will include reshares, impressions, and more. Such information will become available regardless of the post type.

Another improvement that users will have access to on LinkedIn has to do with improving the videos you have in your profile. The platform will now feature enhanced view metrics and there will also be a video ring so that users can immediately see that you have a profile video on your page. With its help, other people can learn about your work experience and get to know you on a more personal level.

Also, LinkedIn decided to add a subscribe button that users can click on when they want to get updates regarding a certain creator. When it comes to creators, they also have a useful feature of displaying their newsletters in the ‘Featured’ part of the LinkedIn profiles.

Getting more people interested in your content has been a slogan for all social media platforms. Even more, niche platforms, such as LinkedIn, don’t want to hold back and are all about bringing as many features to creators as possible. Despite being a business-focused app, it is still necessary to build a profile that will attract attention, so the mentioned features are highly important.

Do you use LinkedIn? What are your thoughts on these changes? Please, share your opinion in the comments below!