TikTok and Emplifi Unite for More Advanced Campaign Metrics

TikTok is doing everything to become the marketer’s heaven, and it gets more collaborators to do their part of the job. Now, with an ecommerce platform Emplifi, TikTok is developing more advanced metrics that will enable merchants to get better insights. So, are we to witness the perfect, never failing ecommerce system?

It we’re not there yet, we are another step closer. The collaboration between Emplifi and TikTok will hopefully result in more efficient campaigns that will enable marketers to reach the maximum number of potential customers. And this is achieved through optimized organization, scheduling, and publishing of content on TikTok.

On one hand, the new metrics system will become available on TikTok. On the other, Emplifi has already been working with other social media as well. So adding TikTok to the dashboard will provide more than just one place to rule them all. With this platform, marketers on Emplifi will be able to compare the performance on different platforms, see some insights on reach, engagement, location-based data, and so on. It's also a method to get engaged in conversations in comments on TikTok. As the system tracks them, the marketer will know where and when to react.

The efficiency of this new approach has been tested by the Paris Saint-Germain soccer club. Its fan page has attracted ten million fans the fastest. And now the number is approaching 25 million. As popular as this club is, outrunning iconic British, Spanish, Italian etc. competitors is impressive. Partly, it’s the result of the new methods used by the alliance of TikTok and Emplifi.

Do you think this will make advertising on TikTok better and more relevant? Would you rather see more relevant ads than less of them but completely off? Do you think they will succeed in turning ads into a part of worthy content? Let us know what you think in the comments!