TikTok Issued a New Guide for Advertisers to Build Collaboration with Creators

TikTok is no more just a service for watching short funny videos. It evolves into one of the most powerful ecommerce platforms. To give this side of the platform another boost, TikTok issues another guide for marketers to improve their interactions with the audience. Now it’s about collaboration between advertisers and popular creators.

It’s a well-known way of marketing to influence the audience through content creators. Now, TikTok transforms it from art into science. To cover all the details of the process, it released a 25-page guide on various aspects of these interactions. Highlighting the importance of creators for the entire TikTok ecosystem, the guide also describes what qualities successful creators possess and how they are perceived by the audience.

TikTok also makes it clear that choosing the right audience (and thus the right creators) is crucial for a brand to maximize the engagement. For this, it devotes pages to examples of successful interactions between brands and creators. One of the key details is how creators can contribute into developing the campaign instead of just reproducing the message prepared by marketing departments. Creators are not to be underrated on TikTok; that’s the main idea of the guide.

Last but not least: the guide is rich in stats that may seem biased a bit (given how they seduce brands into collaboration with TikTok and TikTokers), but the popularity of TikTok makes these claims palatable. It also shows that TikTok has developed an organic way of embedding ads into user feeds, so the blend feels natural.

If you are a creator, which brands would you like to collaborate with? If you have made purchases on TikTok, was it after you saw a campaign run by brands and creators together? Tell us more about your experience with ads on TikTok; welcome to the comments!